Short Code Set Up & Maintenance Costs – per Mobile Service Provider (e.g. safaricom)

Set Up Cost Monthly Maintenance Fee
Free set up KES 15,000 + VAT ( paid upfront for the first month )

Revenue Share

Volume % Charge net of Safaricom % Charge net of Africa's Talking
0 – 100,000 50% 20%
100,001 – 1,000,000 40% 15%
>1,000,000 30% 10%

Normal Short Code* Revenue Due to Clients – Based on SMSes sent
ShortCode Cost <100k 100k-1M 1M
0 – 1 0 0 0
5 0.632 0.672 0.711
6 1.905 2.429 2.999
7 2.222 2.833 3.499
8 2.54 3.238 3.999
9 2.856 3.643 4.499
10 3.175 4.048 4.999
11 3.492 4.452 5.499
15 4.762 6.071 7.499
20 6.349 8.095 9.999
30 9.524 12.143 14.999
40 12.698 19.19 19.999
50 15.873 20.238 24.999

*Shortcodes for lottery or gaming will yield less because of higher MSP and tax charges
*Revenues are net of VAT and Excise Duty – 26%, Mobile Service Provider fees and Africa’s Talking revenue share disclosed above.