Dedicated Short Code

Set Up Monthly Maintenance
Free set up KES 15,000 + 16% VAT
(paid upfront for the first month)

Shared Short Code (Keyword)

Set Up Monthly Maintenance
KES 5,000 + 16% VAT KES 2,000 + 16% VAT

Revenue Share (only for premium SMS shortcodes)

< 100,000 SMS's 100,000 - 1,000,000 SMS's > 1,000,000 SMS's
Government of Kenya 26% 26% 26%
Safaricom 50% 40% 30%
Amount is regarded as 100% after the above deductions
Shortcode owner 80% 85% 90%
Africa's Talking 20% 15% 10%

Download this PDF for a detailed breakdown of the revenue share for premium sms.