Products

Pricing

Kenya

Shared USSD Code

USSD Code Set Up Monthly Maintenance
*483*X# or *789*X# Free KES 40,000
*483*XX# or *789*XX# Free KES 30,000
*483*XXX# or *789*XXX# Free KES 20,000
*483*XXXX# or *789*XXXX# and more Free KES 10,000

Pre-Paid costs per session (Cost is covered by the end user)
A shared USSD code will be raised on Safaricom, Airtel and Telkom.

The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below. A compulsory deposit of KES 5,000 is required for the session cost
Network Telco Charge to the End User Africa’s Talking Infrastructure Fee
Safaricom KES 1 KES 0.25
Airtel KES 3 KES 0.25
Telkom KES 1 KES 0.25



Dedicated USSD Code

Safaricom

Type Cost
Test Bed KES 17,400
Set Up Cost KES 145,000
Monthy Maintenance (*XXX#) KES 70,000
Monthy Maintenance (*XXX*X#) and more KES 58,000

Airtel

Type Cost
Set Up Cost KES 116,000
Monthly Maintenance KES 46,400

Telkom

Type Cost
Set Up KES 58,000
Test Bed KES 17,400
Deposit (One off) KES 28,500
Monthly Maintenance KES 40,600

Equitel

Type Cost
Set Up KES 60,000
Test Bed KES 15,000
Monthly Maintenance KES 58,000

Post-Paid costs per session (Cost is covered by the code owner)
A compulsory deposit of KES 10,000 is required for the session cost
Network Basic Plan
KES 0 - 19,999
Plus Plan
KES 20,000 - 99,999
Premium Plan
KES 100,000 - 399,999
Max Plan
KES 400,000+
Safaricom KES 1.5 KES 1.5 KES 1.25 KES 1.25
Pre-Paid costs per session (Cost is covered by the end user)
The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below. A compulsory deposit of KES 10,000 is required for the session cost
Network Telco Charge to the End User Africa’s Talking Infrastructure fee
Safaricom KES 1 KES 0.25
Airtel KES 3 KES 0.25
Telkom KES 1 KES 0.25
Equitel KES 1 KES 0.25

Shared USSD Code

Type Cost
Set Up Cost Free
Monthly Maintenance UGX 500,000
Post-Paid costs (Cost is covered by the code owner)

A shared USSD code will be raised on MTN and Airtel.

A compulsory deposit of USD 68 is required for the session cost
Network Cost
MTN (Charges are per 20 seconds of a session) UGX 45
Airtel (Charges are per 20 seconds of a session) UGX 45
* MTN is time-based
  E.g 60 seconds spent on a session will incur 3x the cost; maximum session length is 180 seconds.
* Airtel is time-based
  E.g 60 seconds spent on a session will incur 3x the costs.



Dedicated USSD Code

Application

Service Cost Paid to
Code application fee USD 250 + 18% VAT UCC
Initial Entry fee USD 1000 + 18% VAT UCC
Code annual fee USD 10000 + 18% VAT UCC
Code connectivity to networks (Cost is per telco) USD 100 + 18% VAT Telcos
Setup fee USD 250 + 18% VAT AfricasTalking
Monthly maintenance fee USD 114.41 + 18% VAT AfricasTalking
Post-Paid costs (Cost is covered by the code owner)
A compulsory deposit of USD 68 is required for the session cost
Network Cost
MTN (Charges are per 20 seconds of a session) UGX 45
Airtel (Charges are per 20 seconds of a session) UGX 45
* MTN is time-based
  E.g 60 seconds spent on a session will incur 3x the cost; maximum session length is 180 seconds.
* Airtel is time-based
  E.g 60 seconds spent on a session will incur 3x the costs.

Shared USSD Code

A shared USSD code will be raised on Airtel, Tigo and Vodacom and attract an overall monthly maintenance fee of $110

A compulsory deposit of TZS 150000 is required for the session cost
Telco Basic Plan (TZS 0 - 499,999) Plus Plan (TZS 500,000 - 2,499,999) Premium Plan (TZS 2,500,000 - 9,999,999) Max Plan (TZS 10,000,000 +)
Vodacom (Charges are per 20 seconds of a session) TZS 75 TZS 70 TZS 67 TZS 65
Tigo TZS 40 TZS 35 TZS 30 TZS 20
Airtel TZS 45 TZS 40 TZS 35 TZS 30



Dedicated USSD Code

A dedicated USSD code will be raised on Airtel, Tigo and Vodacom and attract an overall monthly maintenance fee of $150

A compulsory deposit of TZS 150000 is required for the session cost

Application

Service Cost Paid to
USSD code acquisition $2000 TCRA
USSD Licence Renewal $2500 TCRA
Application Fee $50 Africa's Talking
Administration Fee TZS 1,600,000 Africa’s Talking

Integration

Mobile Operator Annual Fee Set up
Airtel $700 $200
Tigo Free $50
Vodacom Free $50

Price per session

A compulsory deposit of TZS 150000 is required for the session cost
Telco Basic Plan (TZS 0 - 499,999) Plus Plan (TZS 500,000 - 2,499,999) Premium Plan (TZS 2,500,000 - 9,999,999) Max Plan (TZS 10,000,000 +)
Vodacom (Charges are per 20 seconds of a session) TZS 75 TZS 70 TZS 67 TZS 65
Tigo TZS 40 TZS 35 TZS 30 TZS 20
Airtel TZS 45 TZS 40 TZS 35 TZS 30

Shared USSD Code

A shared USSD code will be raised on MTN & Airtel.

A compulsory deposit of RWF 90600 is required for the session cost
Service Cost
One off setup fee RWF 86500
Monthly maintenance fee RWF 26000
Session cost RWF 13 per Telco



Dedicated USSD Code

A compulsory deposit of RWF 90600 is required for the session cost

Application

Service Cost
RURA Application Fee RWF 25,000
RURA USSD fee(Paid annually) $1000


Services

Telco Set up fee(One off) Monthly maintenance fee Session Cost
MTN RWF 100000 RWF 259500 RWF 13
Airtel RWF 150000 RWF 259500 RWF 13

Shared USSD Code

A shared USSD code will be raised on MTN, Airtel, Glo and 9 Mobile.

Type Cost
Set Up Cost Free
Monthly Maintenance NGN 53,750

Post Paid (Owner of the code pays for the session costs)

A compulsory deposit of NGN 100,000 is required for the session cost
Telco Basic Plan
NGN 0 - 99,999
Plus Plan
NGN 100,000 - 499,999
Premium Plan
NGN 500,000 - 999,999
Max Plan
NGN 1,000,000+
MTN (Charges are per 20 seconds of a session) NGN 7.5 NGN 7.0 NGN 6.8 NGN 6.5
E.g 40 seconds spent on a session will incur 2x the cost.

Pre Paid (End user pays for the cost of the session)

The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below.
Telco Telco charge to end user Basic Plan
NGN 0 - 99,999
Plus Plan
NGN 100,000 - 499,999
Premium Plan
NGN 500,000 - 999,999
Max Plan
NGN 1,000,000+
Airtel (Charges per 20 seconds of a session) NGN 4.89 NGN 2 NGN 1.5 NGN 1.2 NGN 0.9
Glo (Charges per 120 seconds of a session) NGN 10 NGN 2 NGN 1.5 NGN 1.2 NGN 0.9
9 Mobile (Charges per 20 seconds of a session) NGN 4.50 NGN 2 NGN 1.5 NGN 1.2 NGN 0.9



Dedicated USSD Code

A dedicated USSD code will be raised on MTN, Airtel and 9 Mobile and attract an overall monthly maintenance fee of NGN 70000 + 7.5% VAT



Application

Service Cost Paid to
USSD code acquisition NGN 11,500 NCC
Application Fee NGN 200,000 + 7.5% VAT AfricasTalking
Redeemable session cost NGN 225,000 + 7.5% VAT AfricasTalking
Monthly Maintenance NGN 70,000 + 7.5% VAT AfricasTalking

Post Paid (Owner of the code pays for the session costs)

Price per session

Telco Telco Charge to Code Owner AT Infrastructure fee
MTN (Charges per 20 seconds of a session) NGN 2.25 NGN 2.0
Airtel (Charges per 20 seconds of a session) NGN 6.98(Banks/MFBs) NGN 2.0

Airtel Session Charges for Non-MFBs (Charges are per 20 seconds of a session)

Session Band Telco Charge to Code Owner AT Infrastructure fee
<10 mn NGN 4.0 NGN 2.0
10mn - 19.99mn NGN 3.5 NGN 2.0
20mn - 39.99mn NGN 3.0 NGN 2.0
>40mn NGN 2.5 NGN 2.0

Pre Paid (End user pays for the cost of the session)

Price per session

The telco deducts the cost of the session directly from the end users' airtime. We charge an amount per session as well as indicated in the table below.

Telco Telco Charge to end user AT Infrastructure fee
Airtel (Charges per 20 seconds of a session) NGN 4.89 NGN 2.0
9 Mobile (Charges per 20 seconds of a session) NGN 4.50 NGN 2.0

Shared USSD Code

A shared USSD code will be raised on Airtel

Type Cost
Set Up Cost Free
Monthly Maintenance MWK 25,000



Dedicated USSD Code

A dedicated USSD code will be raised on TNM and Airtel

A compulsory deposit of $100 is required for the session cost

Application

Service Cost Paid to
USSD code acquisition Free MACRA
Setup Fee MWK 350,000 AfricasTalking

Services

Telco Monthly Maintenance Fee Session Cost
Airtel MWK 209700 MWK 25
TNM MWK 139800 MWK 55 per minute

Shared USSD Code

A shared USSD code will be raised on Airtel and MTN

A compulsory deposit of $100 is required for the session cost
Service Cost
One off setup fee ZMW 1000
Monthly maintenance fee ZMW 6000
Session cost ZMW 1 per Telco



Dedicated USSD Code

A dedicated USSD code will be raised on Airtel, MTN and Zamtel

A compulsory deposit of $100 is required for the session cost

Application

Service Cost Paid to
USSD code acquisition ZMW 42000 ZICTA
USSD licence renewal ZMW 30000 ZICTA

Services

Type Cost
Integration cost ZMW 5000 per telco
Monthly maintenance fee ZMW 10000 (Airtel), ZWM 10000 (MTN), ZMW 15000 (Zamtel)
Session cost ZMW 1 per session per telco

Shared USSD Code

A shared USSD code will be raised on MTN, Vodacom, CellC and Telkom.

A compulsory deposit of $100 is required for the session cost
Type Cost
Set Up Cost Free
Monthly maintenance fee ZAR 1,000
Post-Paid costs per session (Cost is covered by the code owner)
Network Cost
All telcos ZAR 0.50 (per 20 seconds)
Pre-Paid costs per session (Cost is covered by the end user)
The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below.
Network Cost
All telcos ZAR 0.25 (per 20 seconds)


Dedicated USSD Code

A dedicated USSD code will be raised on MTN, Vodacom, CellC and Telkom.

A compulsory deposit of $100 is required for the session cost

Type Cost
Set up cost (One off) ZAR 5000
Monthly maintenance fee ZAR 5000
Post-Paid costs per session (Cost is covered by the code owner)
Network Cost
Vodacom, MTN and Telkom CellC ZAR 0.50 (per 20 seconds)
Pre-Paid costs per session (Cost is covered by the end user)
The telco deducts the cost of the session directly from the end users’ airtime. We charge an amount per session as well as indicated in the table below.
Network Cost
Vodacom, MTN and Telkom CellC ZAR 0.25 (per 20 seconds)

Shared USSD Code

A shared USSD code will be raised on MTN, Airtel Tigo and Vodafone

A compulsory deposit of $100 is required for the session cost
Type Cost
Monthly maintenance fee GHS 900
Session Cost GHS 0.015


Dedicated USSD Code

A dedicated USSD code will be raised on MTN, Airtel Tigo and Vodafone

A compulsory deposit of $100 is required for the session cost
Type Cost
Regulator Fee (Paid annually) GHS 2,100
USSD Set up cost (One off) GHS 2,600
Telco Set up cost (One off) Airtel Tigo (GHS 3000)
Monthly maintenance fee GHS 3,000 per Telco
Session Cost GHS 0.015

Pricing

Kenya

Phone Numbers

Type Deposit Set Up Monthly Maintenance
Regular (Safaricom and Airtel) 0 KES 5,000 + 16% VAT KES 2,000 + 16% VAT
Toll Free (800 series) (Safaricom only) KES 50,000 KES 20,000 + 16% VAT KES 15,000 + 16% VAT
Premium Rated (Safaricom only) 0 KES 20,000 + 16% VAT KES 15,000 + 16% VAT


Local Charges

Type Cost per minute
Regular Incoming KES 0.00
Regular Outgoing KES 2.50
SIP Incoming KES 0.25
SIP Outgoing KES 0.25
SIP Trunk KES 0.50
Toll Free Incoming KES 2.50
Call Conference KES 0.50


Text to Speech Charges

Type Cost per character
Google TTS Standard KES 0.0005
Google TTS Wavenet KES 0.002


Calls per second (CPS) Pricing

Calls per second Monthly cost
1 KES 0
2 KES 3,000 + 16% VAT
3 KES 6,000 + 16% VAT
4 KES 9,000 + 16% VAT
5 KES 12,000 + 16% VAT


International Charges

Cost per minute
-- Please select a country from the list --

Phone Numbers

Type Set Up Monthly Maintenance
Regular UGX 200,000 UGX 40,000
Toll Free (800 series) UGX 200,000 UGX 40,000


Local Charges

Type Cost per minute
Regular Incoming UGX 45
Regular Outgoing UGX 290
SIP Incoming UGX 35
SIP Outgoing UGX 35
SIP Trunk UGX 45
Call Conference UGX 10
Toll Free Incoming from MTN UGX 180
Toll Free Incoming from other networks UGX 270


Text to Speech Charges

Type Cost per character
Google TTS Standard UGX 0.020
Google TTS Wavenet UGX 0.066


Phone Numbers

Type Set Up Monthly Maintenance
Regular Free NGN 5,000 + 7.5% VAT


Local Charges

Type Cost per minute
Regular Incoming NGN 3.00
Regular Outgoing NGN 15.00
SIP Incoming NGN 3.00
SIP Outgoing NGN 3.00
SIP Trunk NGN 3.00
Call Conference NGN 1.00


Text to Speech Charges

Type Cost per character
Google TTS Standard NGN 0.002
Google TTS Wavenet NGN 0.008


International Charges

Type Cost per minute
Regular Outgoing To:
USA, China, India, Thailand, Greece, Poland, UK
NGN 15.00
Regular Outgoing To:
Australia, Indonesia, New Zealand
NGN 22.00
Regular Outgoing To:
UAE
NGN 30.00
Regular Outgoing To:
Kenya
NGN 50.00
Regular Outgoing To:
Ghana
NGN 65.00
SIP Outgoing NGN 3.00
Regular Incoming NGN 3.00
SIP Incoming NGN 3.00

Pricing

Kenya
Basic Plan
KES 0 - 19,999
Plus Plan
KES 20,000 - 99,999
Premium Plan
KES 100,000 - 399,999
Max Plan
KES 400,000+
All Telcos 4% 4% 5% 6%
Basic Plan
UGX 0 - 2,999,999
Plus Plan
UGX 3,000,000 - 14,999,999
Premium Plan
UGX 15,000,000 - 29,999,999
Max Plan
UGX 30,000,000+
MTN 3% 3% 3% 3%
Airtel 3% 3% 3% 3%
Basic Plan
NGN 0 - 99,999
Plus Plan
NGN 100,000 - 499,999
Premium Plan
NGN 500,000 - 999,999
Max Plan
NGN 1,000,000+
Airtel 0.5% 1% 1.5% 2.5%
Glo 3% 4% 4.5% 4.5%
MTN 0.25% 0.5% 1% 1.5%
9Mobile 5% 5% 5% 5%
Basic Plan
TZS 0 - 499,999
Plus Plan
TZS 500,000 - 2,499,999
Max Plans
TZS 2,500,000+
Tigo 2% 2% 2%
Vodacom 2% 2% 2%
Airtel 2% 2% 2%
Zantel 2% 2% 2%
Viettel 2% 2% 2%
TTCL 2% 2% 2%
Basic Plan
ETB 0 -6,999
Plus Plan
ETB 7,000 -32,999
Premium Plan
ETB 33,000 - 133,000
Max Plan
ETB 133,000+
Ethiotel 2% 2% 2% 2%
Basic Plan
MWK 0 - 139,000
Plus Plan
MWK 140,000 - 699,999
Premium Plan
MWK 700,000 -2,499,999
Max Plan
MWK 2,500,000+
All Telcos 1% 1% 1% 1%
Basic Plan
ZMW 0 - 3,499
Plus Plan
ZMW 3,500 - 16,999
Premium Plan
ZMW 17,000 - 67,999
Max Plan
ZMW 68,000+
Airtel 0.5% 1% 1.25% 1.5%
Zamtel 0.5% 1% 1.25% 1.5%
MTN 0.5% 1% 1.25% 1.5%
Basic Plan
RWF 0 - 199,999
Plus Plan
RWF 200,000 - 899,999
Premium Plan
RWF 900,000 - 3,999,999
Max Plan
RWF 4,000,000+
MTN 0.50% 1.00% 1.25% 1.50%
Basic Plan
ZAR 0 - 3,999
Plus Plan
ZAR 4,000 - 15,999
Premium Plan
ZAR 16,000 - 65,999
Max Plan
ZAR 66,000 +
Cell C 0.50% 1.00% 1.25% 1.50%
MTN 0.50% 1.00% 1.25% 1.50%
Telkom 0.50% 1.00% 1.25% 1.50%
Vodacom 0.50% 1.00% 1.25% 1.50%
Basic Plan
CFA 0 - 100,000
Plus Plan
CFA 100,000 - 500,000
Premium Plan
CFA 500,000 - 2,000,000
Max Plan
CFA 2,000,000+
All Telcos 1% 1% 1% 1%
Basic Plan
CFA 0 - 100,000
Plus Plan
CFA 100,000 - 500,000
Premium Plan
CFA 500,000 - 2,000,000
Max Plan
CFA 2,000,000+
All Telcos 1.5% 1.5% 1.5% 1.5%
Basic Plan
XOF 0 - 100,000
Plus Plan
XOF 100,000 - 500,000
Premium Plan
XOF 500,000 - 2,500,000
Max Plan
XOF 2,500,000+
All Telcos 1.5% 1.5% 1.5% 1.5%
Basic Plan
GHS 0 - 999
Plus Plan
GHS 1,000 - 4,999
Premium Plan
GHS 5,000 - 24,999
Max Plan
GHS 25,000+
All Telcos 1% 1% 1% 1%

Pricing

Kenya
Validity Bundle Package WhatsApp Cost in KES
Safaricom Daily 7MB+7SMS NO 5.00
Safaricom Daily 15MB+15SMS NO 10.00
Safaricom Daily 50MB+50SMS YES 20.00
Safaricom Weekly 1GB YES 250.00
Safaricom Weekly 3GB YES 500.00
Safaricom Monthly 2GB YES 500.00
Safaricom Monthly 5GB YES 1000.00
Validity Bundle Package Cost in UGX
MTN Uganda Daily 15MB 250
MTN Uganda Daily 40MB 500
MTN Uganda Daily 100MB 1,000
MTN Uganda Daily 300MB 2,000
MTN Uganda Daily 1GB 5,000
MTN Uganda Weekly 500MB 5,000
MTN Uganda Weekly 1.5GB 10,000
MTN Uganda Weekly 5GB 20,000
MTN Uganda Monthly 25MB 1,500
MTN Uganda Monthly 300MB 5,500
MTN Uganda Monthly 600MB 10,000
MTN Uganda Monthly 3GB 20,000
MTN Uganda Monthly 10GB 50,000
MTN Uganda Monthly 30GB 100,000
MTN Uganda Monthly 170GB 550,000
MTN Uganda Three Months 2GB 30,000
MTN Uganda Three Months 10GB 75,500
MTN Uganda Three Months 30GB 150,000

Pricing

(Kenya)

Validity Bundle Package WhatsApp Cost in KES
Safaricom Daily 10MB NO 5.00

Pricing

Kenya

Dedicated Short Code

Telco Deposit Set Up Monthly Maintenance per Telco
Safaricom, Airtel, Equitel and Telkom KES 10,000 Free KES 15,000
*prices are 16% VAT exclusive Raising a Toll Free Short Code attracts an extra charge of KES 5,000 (VAT exclusive)

Shared Short Code (Keyword)

Set Up Monthly Maintenance
KES 5,000 + 16% VAT KES 2,000 + 16% VAT


Outgoing SMS costs (Toll-free codes)

Basic Plan
KES 0 - 19,999
Plus Plan
KES 20,000 - 99,999
Premium Plan
KES 100,000 - 399,999
Max Plan
KES 400,000+
Safaricom KES 0.8 KES 0.7 KES 0.6 KES 0.4
Airtel Kenya (Local Traffic) KES 0.8 KES 0.8 KES 0.7 KES 0.6
Other Kenyan Telcos KES 0.8 KES 0.8 KES 0.7 KES 0.6

Incoming Messages

Telco Incoming Message Cost
MTN 65.00 UGX
Airtel 65.00 UGX


Dedicated Short Code

1. Paid to UCC

Shortcode Application Entry Fee Annual Fee
USD 295 USD 1,000 USD 2,360

2. Paid to Networks

Network Set Up Monthly Maintenance
MTN Uganda USD 118 USD 59
Airtel USD 118 USD 59

3. Paid to Africa's Talking

Set Up Monthly Maintenance
USD 295 Free
Toll Free Shortcode SMS Cost
Reverse Billing UGX 65


Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free UGX 200,000
Toll Free Shortcode SMS Cost
Reverse Billing UGX 65

Incoming Messages

Telco Basic Plan TZS 0 - 499,999 Plus Plan TZS 500,000 - 2,499,999 Max Plan TZS 2,500,000+
Vodacom TZS 100 TZS 80 Contact Sales
Airtel TZS 100 TZS 80 Contact Sales
Zantel TZS 100 TZS 80 Contact Sales
Halotel TZS 100 TZS 80 Contact Sales
TTCL TZS 100 TZS 80 Contact Sales
Tigo TZS 100 TZS 80 Contact Sales


Dedicated Short Code

Dedicated short codes are issued by the regulatory body TCRA. Once issued, it can be integrated with the respective mobile operator. This process can take 2 - 10 weeks to complete


Application

Item Cost Paid to
Short code $2000 TCRA
Application Fee $50 TCRA
Administration Fee TZS 1,600,000 Africa’s Talking

Yearly Recurring

Item Cost Paid to
Short code $3000 TCRA
Application Fee $50 TCRA
Maintainance Fee TZS 3,000,000 Airtel
Administration Fee TZS 1,600,000 Africa’s Talking

Please note: Integration fees do not apply for renewals as the shortcode is already integrated at this stage.


Integration (1st Year one off payment)

Mobile Operator Cost
Vodacom, Tigo Free
Airtel $2000

Toll Free Short code Cost
Reverse Billing TZS 150

Shared Short Code (Keyword)

Cost Item
TZS 198,500 Set up
TZS 79,400 Monthly Maintenance
Toll Free Short code Cost
Reverse Billing TZS 150

Dedicated Shortcode


Service Cost
RURA Application Fee RWF 25000
RURA Shortcode fee See short code categories and their pricing
Africa’s Talking Set up fee RWF 173000 per Telco
Set up fee(One off) RWF 100000 per Telco
Monthly maintenance fee RWF 43300 per Telco




Shared Shortcode (Keyword)

Telco Set up fee Monthly maintenance
MTN Free RWF 13000
Airtel Free RWF 35000


Price per SMS

MTN Tigo & Airtel
Incoming SMS RWF 7 RWF 5
Outgoing SMS See Bulk SMS Pricing

Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free NGN 10,000 + 7.5% VAT

Dedicated Short Code

Application Fee Set Up Monthly Maintenance
NGN 200,000 Free NGN 70,000
* A Compulsory deposit of NGN 510,000 is required to cater for MO and MT.

Cost of SMS

Type Cost
Incoming NGN 2.90
Outgoing NGN 2.90

1. Paid to ZICTA

Shortcode Format Application Fee Annual Fee
4 Digit Code
(Used for Two Way SMS Only)
ZMW 12,000 ZMW 18,000
3 Digit Code
(Used for Two Way SMS and USSD)
ZMW 12,000 ZMW 30,000

Dedicated Short Code

2. Paid to Africa's Talking

Set Up Monthly Maintenance
ZMW 700 ZMW 1,500

Shared Short Code

2. Paid to Africa's Talking

Set Up Monthly Maintenance
ZMW 700 ZMW 500

Price per SMS

Incoming SMS ZMW 0.4

Dedicated Short Code

Telco Set Up Monthly Maintenance
Airtel Malawi MWK 200,000 MWK 150,000
TNM MWK 180,000 MWK 108,000

Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free MWK 25,000

Incoming SMS

SMS Cost MWK 15

Outgoing Messages

Telco Basic
ETB 0 - 5,300
Plus
ETB 5,301 - 27,600
Premium
ETB 27,601 - 111,000
Max
ETB 111,000+
Ethio Telecom ETB 0.15 ETB 0.10 ETB 0.05 ETB 0.04
* Messages will be sent out using the Short Code

Incoming Messages

Telco Basic
ETB 0 - 5,300
Plus
ETB 5,301 - 27,600
Premium
ETB 27,601 - 111,000
Max
ETB 111,000+
Ethio Telecom ETB 0.20 ETB 0.20 ETB 0.15 ETB 0.10


Dedicated Short Code

Set Up Fee Monthly Maintenance
ETB 1,440 ETB 1,000


Shared Short Code (Keyword)

Category Set Up Fee Subscription Fee Monthly Maintenance Current Available Code
Bronze Free 1,440 ETB Free 8065 (Bulk) and 8165 (Premium)
Telco Basic Plan
ETB 0 - 5,300
Plus Plan
ETB 5,301 - 27,600
Premium Plan
ETB 27,601 - 111,000
Max Plan
ETB 111,000+
Ethio Telecom ETB 3.50 ETB 3.40 ETB 3.20 ETB 3.00
* Messages will be sent out using the Short Code

Incoming Messages

Telco Basic Plan CFA 0 - 2,499 Plus Plan CFA 2,500 - 12,499 Premium Plan CFA 12,500 - 49,999 Max Plan CFA 50,000+
MTN CFA 100 CFA 90 CFA 80 CFA 80
Orange CFA 16 CFA 16 CFA 16 CFA 16


Dedicated Short Code

Type Short Code Application Fee ARTCI Annual Fee
4-digit Code CFA 200,000 + 18% VAT CFA 2,000,000 + 18% VAT
5-digit Code CFA 200,000 + 18% VAT CFA 1,000,000 + 18% VAT

Shared Short Code (Keyword)

Set Up Monthly Maintenance
CFA 0 CFA 77,250
Item Cost
Set Up ZAR 3,500
Monthly Maintenance ZAR 1,125
Item Cost
Incoming SMS ZAR 0.60

Dedicated Short Code (Toll Free)

Price Per SMS (Paid by the Business)

MTN AirtelTigo Vodafone
Incoming SMS GHC 0.08 GHC 0.08 GHC 0.08

Application Fees - NCA

Service Duration Cost
Application Fee One-off GHC 1,500
Annual Short Code Fee Annual GHC 500

Telco Costs

Telco Set Up Cost Monthly Maintenance
MTN GHC 0 GHC 450
AirtelTigo GHC 1,000 GHC 450
Vodafone GHC 0 GHC 450


Shared Short Code (Toll Free)

Price Per SMS (Paid by the Business)

MTN AirtelTigo Vodafone
Incoming SMS GHC 0.08 GHC 0.08 GHC 0.08

Application Fees - Africa’s Talking

Service Duration Cost
Application Fee One-off GHC 1,500

Telco Costs

Telco Set Up Cost Monthly Maintenance
MTN GHC 0 GHC 450
AirtelTigo GHC 0 GHC 450
Vodafone GHC 0 GHC 450


Shared Short Code (Standard Rated)

Price Per SMS (Paid by the End User)

MTN AirtelTigo Vodafone
Incoming SMS GHC 0.3 GHC 0.3 GHC 0.3

Monthly Maintainance

Setup Monthly Maintenance
GHC 1,800 GHC 250
*Available only on MTN, AirtelTigo, and Vodafone

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 550,000
Orange (Telco) CFA 1,100,000
Free (Telco) CFA 550,000
Expresso (Telco) CFA 550,000

Annual Fees

Cost
Regulator CFA 550,000

Monthly Maintenance Fees

Cost
Orange (Telco) CFA 42,000
Free (Telco) CFA 42,000
Expresso (Telco) CFA 42,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 20
MT SMS CFA 20

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 400,000
Orange (Telco) CFA 1,100,000
Airtel (Telco) CFA 700,000
Moov (Telco) CFA 400,000

Annual Fees

Cost
Regulator CFA 1,100,000

Monthly Maintenance Fees

Cost
Orange (Telco) CFA 75,000
Airtel (Telco) CFA 75,000
Moov (Telco) CFA 75,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 20
MT SMS CFA 20

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 400,000
Orange (Telco) CFA 700,000
Malitel (Telco) CFA 400,000
Telecel (Telco) CFA 400,000

Annual Fees

Cost
Regulator CFA 1,100,000

Monthly Maintenance Fees

Cost
Orange (Telco) CFA 42,000
Malitel (Telco) CFA 42,000
Telecel (Telco) CFA 42,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 28
MT SMS CFA 28

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 700,000
Orange (Telco) CFA 400,000
MTN (Telco) CFA 550,000
Cellcom (Telco) CFA 550,000

Annual Fees

Cost
Regulator CFA 700,000

Monthly Maintenance Fees

Cost
Orange (Telco) CFA 75,000
MTN (Telco) CFA 75,000
Cellcom (Telco) CFA 75,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 20
MT SMS CFA 20

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 400,000
MTN (Telco) CFA 400,000
Orange (Telco) CFA 400,000
Camtel (Telco) CFA 400,000
Nextel (Telco) CFA 400,000

Annual Fees

Cost
Regulator CFA 1,100,000

Monthly Maintenance Fees

Cost
MTN (Telco) CFA 42,000
Orange (Telco) CFA 42,000
Camtel (Telco) CFA 42,000
Nextel (Telco) CFA 42,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS - MTN CFA 40
MT SMS - MTN CFA 40
MO SMS - Other Telcos CFA 20
MT SMS - Other Telcos CFA 20

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 1,500,000
Econet (Telco) CFA 0
Lumitel (Telco) CFA 0
Smart (Telco) CFA 0

Annual Fees

Cost
Regulator CFA 1,500,000

Monthly Maintenance Fees

Cost
Econet (Telco) CFA 159,000
Lumitel (Telco) CFA 117,000
Smart (Telco) CFA 117,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 10
MT SMS CFA 10

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 350,000
MTN (Telco) CFA 350,000

Annual Fees

Cost
Regulator CFA 1,100,000

Monthly Maintenance Fees

Cost
MTN (Telco) CFA 42,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 10
MT SMS CFA 10

Dedicated Short Code

Set Up Fees

Cost
ARCE (Regulator) CFA 503,000
Orange (Telco) CFA 800,000
Onatel (Telco) CFA 800,000
Telecel (Telco) CFA 800,000

Annual Fees

Cost
ARCE (Regulator) CFA 550,000

Monthly Maintenance Fees

Cost
Orange (Telco) CFA 85,000
Onatel (Telco) CFA 42,000
Telecel(Telco) CFA 42,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 23
MT SMS CFA 23

Dedicated Short Code

Set Up Fees

Cost
Regulator CFA 700,000
Togocel (Telco) CFA 700,000

Annual Fees

Cost
Regulator CFA 1,100,000

Monthly Maintenance Fees

Cost
Togocel (Telco) CFA 117,000
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS CFA 25
MT SMS CFA 25

Dedicated Short Code (Standard Rated)

Price Per SMS

MTC Telecom Namibia
Outgoing SMS NAD 0.25 NAD 0.25

Telco Costs

Telco Set Up Cost Monthly Maintenance
MTC NAD 4,500 NAD 2,300
Telecom Namibia NAD 4,500 NAD 2,300

Dedicated Short Code (Standard Rated)

Price Per SMS

Econet Vodacom
Outgoing SMS Loti 0.30 Loti 0.30

Telco Costs

Telco Set Up Cost Monthly Maintenance
Econet Loti 5,100 Loti 6,100
Vodacom Loti 5,100 Loti 6,100

Dedicated Short Code (Standard Rated)

Price Per SMS

Econet Vodacom
Outgoing SMS SZL 0.8 SZL 0.8

Telco Costs

Telco Set Up Cost Monthly Maintenance
Econet SZL 4,500 SZL 3,300
Vodacom SZL 4,500 SZL 3,300

Dedicated Short Code

Set Up Fees

Cost
Regulator EGP 0
Orange (Telco) EGP 0
Vodafone (Telco) EGP 0
Etisalat (Telco) EGP 0
We (Telco) EGP 0

Annual Fees

Cost
Regulator EGP 20,000

Monthly Maintenance Fees

Cost
Orange (Telco) EGP 1,400
Vodafone (Telco) EGP 1,400
Etisalat (Telco) EGP 1,400
We (Telco) EGP 1,400
*Minimum commitment of 1-year

MO and MT Cost

Cost
MO SMS EGP 0
MT SMS EGP 0.2
*MO Cost is covered by the user

Pricing

Kenya



Bulk SMS

Basic Plan
KES 0 - 19,999
Plus Plan
KES 20,000 - 99,999
Premium Plan
KES 100,000 - 399,999
Max Plan
KES 400,000+
Safaricom KES 0.8 KES 0.7 KES 0.6 KES 0.4
Airtel Kenya (Local Traffic) KES 0.8 KES 0.8 KES 0.7 KES 0.6
Airtel Kenya (International Traffic)* USD 0.056
Other Kenyan Telcos KES 0.8 KES 0.8 KES 0.7 KES 0.6

*Please Note:

  • Airtel identifies traffic as international when your sender Id represents a brand that terminates messages to more than one country. That means that if you are sending messages from Kenya to an Airtel subscriber in any other country, then that message will be identified as international.
  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

Sender ID set up cost for all Mobile Service Providers

Telco Set Up
Bundled Safaricom & Airtel KES 14,100
Safaricom only KES 8,700
Airtel only KES 8,700
Telkom KES 4,500
Equitel KES 9,000
*prices are 16% VAT inclusive



Bulk SMS

Basic Plan
UGX 0 - 499,999
Plus Plan
UGX 500,000 - 2,499,999
Premium Plan
UGX 2,500,000 - 9,999,999
Max Plan
UGX 10,000,000+
MTN Uganda UGX 35 UGX 30 UGX 25 UGX 25
Airtel Uganda (Local Traffic) UGX 30 UGX 28 UGX 25 UGX 20
Airtel Uganda (International Traffic)* USD 0.056
Other Ugandan Telcos UGX 35 UGX 35 UGX 30 UGX 25

*Please Note:

  • Airtel identifies traffic as international when your sender Id represents a brand that terminates messages to more than one country. That means that if you are sending messages from Uganda to an Airtel subscriber in any other country, then that message will be identified as international.
  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

Set Up Monthly Maintenance
MTN Uganda None UGX 250,000
Airtel Uganda UGX 250,000 None



Bulk SMS

Basic Plan
TZS 0 - 499,999
Plus Plan
TZS 500,000 - 2,499,999
Max Plan
TZS 2,500,000+
Vodacom TZS 22 TZS 20 Contact Sales
Airtel TZS 22 TZS 20 Contact Sales
Zantel TZS 22 TZS 20 Contact Sales
Halotel TZS 22 TZS 20 Contact Sales
TTCL TZS 22 TZS 20 Contact Sales
Tigo TZS 22 TZS 20 Contact Sales

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Bulk SMS

Basic Plan
RWF 0 - 99,999
Plus Plan
RWF 100,000 - 499,999
Premium Plan
RWF 500,000 - 1,999,999
Max Plan
RWF 2,000,000+
MTN Rwanda RWF 10 RWF 8 RWF 7 RWF 6
Other Rwandese Telcos RWF 10 RWF 8 RWF 6 RWF 5

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Region Price list
Africa View price list
Asia View price list
Europe View price list
North America View price list
Oceania View price list
South America View price list

Definition:

  • MCC - Unique three digit Mobile Country Code used to identify a country.
  • MNC - Unique two digit Mobile Network Code used to ideintify a mobile network.




Bulk SMS

Basic Plan
NGN 0 - 99,999
Plus Plan
NGN 100,000 - 499,999
Premium Plan
NGN 500,000 - 999,999
Max Plan
NGN 1,000,000+
MTN Transactional Bind NGN 3.20 NGN 3.00 NGN 2.80 NGN 2.70
9mobile Transactional Bind NGN 4.40 NGN 4.30 NGN 4.30 NGN 4.20
Airtel Transactional Bind NGN 3.20 NGN 3.00 NGN 2.80 NGN 2.70
Glo Transactional Bind NGN 3.20 NGN 3.00 NGN 2.80 NGN 2.70
All other Telco's and Binds NGN 2.20 NGN 2.20 NGN 2.15 NGN 2.15

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Basic Plan
ZMW 0 - 2,499
Plus Plan
ZMW 2,500 - 12,499
Premium Plan
ZMW 12,500 - 49,999
Max Plan
ZMW 50,000+
All networks ZMW 0.24 ZMW 0.21 ZMW 0.19 ZMW 0.17

*Please Note:

  • Airtel identifies traffic as international when your sender Id represents a brand that terminates messages to more than one country. That means that if you are sending messages from Zambia to an Airtel subscriber in any other country, then that message will be identified as international.
  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Basic Plan
Pula 0 - 2,200
Plus Plan
Pula 2,201 - 11,000
Premium Plan
Pula 11,001 - 40,000
Max Plan
Pula 40,001+
beMobile 0.18 0.17 0.16 0.15
MASCOM 0.18 0.17 0.16 0.15
Orange 0.45 0.40 0.35 0.30



Bulk SMS

Basic Plan
Lilangeni 0 - 3,200
Plus Plan
Lilangeni 3,201 - 16,000
Premium Plan
Lilangeni 16,001 - 60,000
Max Plan
Lilangeni 60,001+
Swazi Mobile 0.26 0.25 0.23 0.21
MTN 0.26 0.25 0.23 0.21



Sender ID

It is currently free to raise Sender IDs.




Bulk SMS

Basic Plan
Namibia Dollar 0 - 3,200
Plus Plan
Namibia Dollar 3,201 - 16,000
Premium Plan
Namibia Dollar 16,001 - 60,000
Max Plan
Namibia Dollar 60,001+
Leo 0.35 0.34 0.32 0.30
MTC 0.35 0.34 0.32 0.30



Sender ID

SMS will go out with a Short Code as the Sender ID.




Bulk SMS

Basic Plan
Loti 0 - 3,200
Plus Plan
Loti 3,201 - 16,000
Premium Plan
Loti 16,001 - 60,000
Max Plan
Loti 60,001+
Econet Loti 0.20 Loti 0.19 Loti 0.17 Loti 0.15
Vodacom Loti 0.20 Loti 0.19 Loti 0.17 Loti 0.15



Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Basic Plan
USD 0 - 200
Plus Plan
USD 201 - 950
Premium Plan
USD 951 - 3,500
Max Plan
USD 3,501+
Econet USD 0.050 USD 0.045 USD 0.040 USD 0.035
Net*One USD 0.050 USD 0.045 USD 0.040 USD 0.035
Telecel USD 0.050 USD 0.045 USD 0.040 USD 0.035



Bulk SMS

Telco Cost
Airtel Malawi (Local Traffic) MWK 15
Airtel Malawi (International Traffic)* USD 0.056
Other Malawi Telcos MWK 15

*Please Note:

  • Airtel identifies traffic as international when your sender Id represents a brand that terminates messages to more than one country. That means that if you are sending messages from Malawi to an Airtel subscriber in any other country, then that message will be identified as international.
  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Telco Basic Plan
CFA 0 - 2,499
Plus Plan
CFA 2,500 - 12,499
Premium Plan
CFA 12,500 - 49,999
Max Plan
CFA 50,000+
MTN CFA 19.06 CFA 18.90 CFA 18.60 CFA 17.80



Bulk SMS

Telco Basic Plan
CFA 0 - 2,499
Plus Plan
CFA 2,500 - 12,499
Premium Plan
CFA 12,500 - 49,999
Max Plan
CFA 50,000+
Orange CFA 27 CFA 26 CFA 25 CFA 24



Bulk SMS

Telco Basic Plan
CFA 0 - 2,499
Plus Plan
CFA 2,500 - 12,499
Premium Plan
CFA 12,500 - 49,999
Max Plan
CFA 50,000+
All Telcos CFA 19.10 CFA 18.80 CFA 18.60 CFA 17.80



Bulk SMS

Basic Plan
ETB 0 - 5,300
Plus Plan
ETB 5,301 - 27,600
Premium Plan
ETB 27,601 - 111,000
Max Plan
ETB 111,000+
Ethio telecom ETB 4.50 ETB 4.50 ETB 4.50 ETB 4.50

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.
  • Messages will be sent out using a default Sender ID.




Bulk SMS

Basic Plan
CFA 0 - 2,499
Plus Plan
CFA 2,500 - 12,499
Premium Plan
CFA 12,500 - 49,999
Max Plan
CFA 50,000+
Orange (Aliza) CFA 19.10 CFA 18.80 CFA 18.60 CFA 17.80
Tigo (Sentel) CFA 19.10 CFA 18.80 CFA 18.60 CFA 17.80
Hayo (CSU) CFA 19.10 CFA 18.80 CFA 18.60 CFA 17.80
Expresso (Sudatel) CFA 19.10 CFA 18.80 CFA 18.60 CFA 17.80

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Item Cost
Outgoing SMS ZAR 0.20



Bulk SMS

Basic Plan
CFA 0 - 2,499
Plus Plan
CFA 2,500 - 12,499
Premium Plan
CFA 12,500 - 49,999
Max Plan
CFA 50,000+
MTN CFA 17 CFA 16 CFA 15 CFA 15
Orange CFA 17 CFA 16 CFA 15 CFA 15

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs




Bulk SMS

Basic Plan
GHS 0 - 1,089
Plus Plan
GHS 1,090 - 5,449
Premium Plan
GHS 5,450 - 20,999
Max Plan
GHS 21,000+
MTN GHS 0.07 GHS 0.06 GHS 0.05 GHS 0.04
Vodafone GHS 0.07 GHS 0.06 GHS 0.05 GHS 0.04
Airtel Tigo GHS 0.07 GHS 0.06 GHS 0.05 GHS 0.04
Glo GHS 0.07 GHS 0.06 GHS 0.05 GHS 0.04

*Please Note:

  • Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
  • Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters. Here’s more information on character count.




Sender ID

It is currently free to raise Sender IDs

Pricing

(Kenya)

Revenue share

< 100,000 SMS's 100,000 - 1,000,000 SMS's > 1,000,000 SMS's
Government of Kenya 39.2% 39.2% 39.2%
Amount is regarded as 100% after the above deductions
Safaricom 50% 40% 30%
Amount is regarded as 100% after the above deductions
Shortcode owner 80% 85% 90%
Africa's Talking 20% 15% 10%

Premium SMS revenue calculator

Calculate

Total Revenue (10 messages):

KES 28.74

Revenue per SMS sent

KES 2.874

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