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Product Overview

Two Way SMS takes advantage of a short code(five digit number) that can be used to both send and receive messages from users. A short code can either be dedicated, meaning that it solely belongs to you or shared, which means that it is used by multiple users and differentiated by a keyword.

Standard Rated short code

With this type of short code, an SMS is charged at the normal rate to send a message, but is free to receive a message for both senders and receiverss

Toll Free short code

An end user interacts with this short code free of charge. The owner of this code bears the cost of all SMS that are sent and received on this code.

Use cases

Conduct a Survey

Using mobile as a delivery tool for surveys ensures a wider, more targeted reach to your customers who provide valuable feedback. Short codes provide a great platform to collect live customer insights without hustle.

SMS Marketing

Current and potential users can use short codes to enquire and get information about a new product or feature that you are advertising. This will help you forecast demand for you product or raise awareness

Customer Support

Giving your users multiple channels to get support enhances their experience. Using keywords and short codes, your users can reach out to you with questions and you can get back to them with the relevant help.

All you need to build

# import package import africastalking
#initialize SDK username = "YOUR_USERNAME"
# Initialize a service e.g. SMS sms = africastalking.SMS
# Use the service synchronously response = sms.send("Hello There!", ["+2547XXXXXXXX"])
print(response)

AT Labs

Start your first SMS campaign

We have provided extensive resources to help you quickly build, integrate and test your applications.

See sample code

Pricing

Kenya

Dedicated Short Code

Telco Deposit Set Up Monthly Maintenance per Telco
Safaricom, Airtel, Equitel and Telkom KES 10,000 Free KES 15,000
*prices are 14% VAT exclusive Raising a Toll Free Short Code attracts an extra charge of KES 5,700 (VAT Inclusive) The 14% VAT is following the government directive to aid businesses during Covid-19

Shared Short Code (Keyword)

Set Up Monthly Maintenance
KES 5,000 + 14% VAT KES 2,000 + 14% VAT
The 14% VAT is following the government directive to aid businesses during Covid-19

Incoming Messages

Telco Incoming Message Cost
MTN 65.00 UGX
Airtel 65.00 UGX
Africell 65.00 UGX


Dedicated Short Code

1. Paid to UCC

Shortcode Application Entry Fee Annual Fee
USD 295 USD 1,000 USD 2,360

2. Paid to Networks

Network Set Up Monthly Maintenance
MTN Uganda USD 118 USD 59
Airtel USD 118 USD 59
Africell USD 500 USD 59

3. Paid to Africa's Talking

Set Up Monthly Maintenance
USD 295 Free
Toll Free Shortcode SMS Cost
Reverse Billing UGX 65


Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free UGX 200,000
Toll Free Shortcode SMS Cost
Reverse Billing UGX 65

Incoming Messages

Telco Basic Plan TZS 0 - 499,999 Plus Plan TZS 500,000 - 2,499,999 Max Plan TZS 2,500,000+
Vodacom TZS 100 TZS 80 Contact Sales
Airtel TZS 100 TZS 80 Contact Sales
Zantel TZS 100 TZS 80 Contact Sales
Halotel TZS 100 TZS 80 Contact Sales
TTCL TZS 100 TZS 80 Contact Sales
Tigo TZS 100 TZS 80 Contact Sales


Dedicated Short Code

Dedicated short codes are issued by the regulatory body TCRA. Once issued, it can be integrated with the respective mobile operator. This process can take 2 - 10 weeks to complete


Application

Item Cost Paid to
Short code $2000 TCRA
Application Fee $50 TCRA
Administration Fee TZS 1,600,000 Africa’s Talking

Yearly Recurring

Item Cost Paid to
Short code $3000 TCRA
Application Fee $50 TCRA
Administration Fee TZS 1,600,000 Africa’s Talking

Please note: Integration fees do not apply for renewals as the shortcode is already integrated at this stage.


Integration (1st Year one off payment)

Mobile Operator Cost
Vodacom, Tigo Free
Airtel $2000

Toll Free Short code Cost
Reverse Billing TZS 150

Shared Short Code (Keyword)

Cost Item
TZS 198,500 Set up
TZS 79,400 Monthly Maintenance
Toll Free Short code Cost
Reverse Billing TZS 150

Dedicated Shortcode


Service Cost
RURA Application Fee RWF 25000
RURA Shortcode fee See short code categories and their pricing
Africa’s Talking Set up fee RWF 173000 per Telco
Set up fee(One off) RWF 100000 per Telco
Monthly maintenance fee RWF 43300 per Telco




Shared Shortcode (Keyword)

Telco Set up fee Monthly maintenance
MTN Free RWF 13000
Airtel Free RWF 35000


Price per SMS

MTN Tigo & Airtel
Incoming SMS RWF 7 RWF 5
Outgoing SMS See Bulk SMS Pricing

Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free NGN 10,000 + VAT

1. Paid to ZICTA

Shortcode Format Application Fee Annual Fee
4 Digit Code
(Used for Two Way SMS Only)
ZMW 12,000 ZMW 18,000
3 Digit Code
(Used for Two Way SMS and USSD)
ZMW 12,000 ZMW 30,000

Dedicated Short Code

2. Paid to Africa's Talking

Set Up Monthly Maintenance
ZMW 700 ZMW 1,500

Shared Short Code

2. Paid to Africa's Talking

Set Up Monthly Maintenance
ZMW 700 ZMW 500

Dedicated Short Code

Telco Set Up Monthly Maintenance
Airtel Malawi MWK 200,000 MWK 150,000
TNM MWK 180,000 MWK 108,000

Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free MWK 25,000

Incoming SMS

SMS Cost MWK 15

Outgoing Messages

Telco Basic
ETB 0 - 5,300
Plus
ETB 5,301 - 27,600
Premium
ETB 27,601 - 111,000
Max
ETB 111,000+
Ethio Telecom ETB 0.15 ETB 0.10 ETB 0.05 ETB 0.04
* Messages will be sent out using the Short Code

Incoming Messages

Telco Basic
ETB 0 - 5,300
Plus
ETB 5,301 - 27,600
Premium
ETB 27,601 - 111,000
Max
ETB 111,000+
Ethio Telecom ETB 0.20 ETB 0.20 ETB 0.15 ETB 0.10


Dedicated Short Code

Set Up Fee Monthly Maintenance
ETB 1,440 ETB 1,000


Shared Short Code (Keyword)

Category Set Up Fee Subscription Fee Monthly Maintenance Current Available Code
Bronze Free 1,440 ETB Free 8065 (Bulk) and 8165 (Premium)
Telco Basic Plan
ETB 0 - 5,300
Plus Plan
ETB 5,301 - 27,600
Premium Plan
ETB 27,601 - 111,000
Max Plan
ETB 111,000+
Ethio Telecom ETB 3.50 ETB 3.40 ETB 3.20 ETB 3.00
* Messages will be sent out using the Short Code

Incoming Messages

Telco Basic Plan CFA 0 - 2,499 Plus Plan CFA 2,500 - 12,499 Premium Plan CFA 12,500 - 49,999 Max Plan CFA 50,000+
MTN CFA 100 CFA 90 CFA 80 CFA 80
Orange CFA 16 CFA 16 CFA 16 CFA 16


Dedicated Short Code

Type Short Code Application Fee ARTCI Annual Fee
4-digit Code CFA 200,000 + 18% VAT CFA 2,000,000 + 18% VAT
5-digit Code CFA 200,000 + 18% VAT CFA 1,000,000 + 18% VAT

Shared Short Code (Keyword)

Set Up Monthly Maintenance
CFA 0 CFA 77,250

Dedicated Short Code

1. Paid to ARCE (Regulator)

Set Up Fees Annual Fees
CFA 500,000 CFA 500,000

2. Paid to Telcos

Telco Set Up Fees Annual Fees
Orange CFA 1,000,000 CFA 500,000
Onatel CFA 1,000,000 CFA 500,000
Telecel CFA 1,000,000 CFA 500,000

2. Paid to Africa's Talking

Monthly Maintenance MO SMS MT SMS
CFA 50,000 CFA 35 CFA 35
Item Cost
Set Up ZAR 4,500
Monthly Maintenance ZAR 1,125
Item Cost
Incoming SMS ZAR 0.83

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