Product Overview

Two Way SMS takes advantage of a short code(five digit number) that can be used to both send and receive messages from users. A short code can either be dedicated, meaning that it solely belongs to you or shared, which means that it is used by multiple users and differentiated by a keyword.

Standard Rated short code

With this type of short code, an SMS is charged at the normal rate to send a message, but is free to receive a message for both senders and receiverss

Toll Free short code

An end user interacts with this short code free of charge. The owner of this code bears the cost of all SMS that are sent and received on this code.

Use cases

Conduct a Survey

Using mobile as a delivery tool for surveys ensures a wider, more targeted reach to your customers who provide valuable feedback. Short codes provide a great platform to collect live customer insights without hustle.

SMS Marketing

Current and potential users can use short codes to enquire and get information about a new product or feature that you are advertising. This will help you forecast demand for you product or raise awareness

Customer Support

Giving your users multiple channels to get support enhances their experience. Using keywords and short codes, your users can reach out to you with questions and you can get back to them with the relevant help.

All you need to build

# import package import africastalking
#initialize SDK username = "YOUR_USERNAME"
# Initialize a service e.g. SMS sms = africastalking.SMS
# Use the service synchronously response = sms.send("Hello There!", ["+2547XXXXXXXX"])
print(response)

AT Labs

Start your first SMS campaign

We have provided extensive resources to help you quickly build, integrate and test your applications.

See sample code

Pricing

Kenya

Dedicated Short Code

Telco Set Up Monthly Maintenance per Telco
Safaricom, Airtel, Equitel and Telkom Free KES 15,000
(paid upfront for the first month)
*prices are 16% VAT exclusive

Shared Short Code (Keyword)

Set Up Monthly Maintenance
KES 5,000 + 16% VAT KES 2,000 + 16% VAT

Dedicated Short Code

1. Paid to UCC

Shortcode Application Annual Fee
USD 295 USD 2,360

2. Paid to Networks

Network Set Up Monthly Maintenance
MTN Uganda USD 118 USD 59
Airtel USD 118 USD 59
Africell USD 500 USD 59

3. Paid to Africa's Talking

Set Up Monthly Maintenance
USD 295 Free
Toll Free Shortcode SMS Cost
Reverse Billing UGX 65


Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free UGX 200,000
Toll Free Shortcode SMS Cost
Reverse Billing UGX 65

Dedicated Short Code

Dedicated short codes are issued by the regulatory body TCRA. Once issued, it can be integrated with the respective mobile operator. This process can take 2 - 10 weeks to complete


Application

Item Cost Paid to
Short code $2000 TCRA
Application Fee $50 TCRA
Administration Fee TZS 1,600,000 Africa’s Talking

Yearly Recurring

Item Cost Paid to
Short code $3000 TCRA
Application Fee $50 TCRA
Administration Fee TZS 1,600,000 Africa’s Talking

Please note: Integration fees do not apply for renewals as the shortcode is already integrated at this stage.


Integration (1st Year one off payment)

Mobile Operator Cost
Vodacom, Tigo Free
Airtel $2000

Toll Free Short code Cost
Reverse Billing TZS 150

Shared Short Code (Keyword)

Cost Item
TZS 198,500 Set up
TZS 79,400 Monthly Maintenance
Toll Free Short code Cost
Reverse Billing TZS 150

Dedicated Shortcode

Service Cost
RURA Application Fee 25,000 RWF
RURA Shortcode fee See Table Below
Africa’s Talking Set up fee 173,000 RWF
MTN SMPP Set up fee 100,000 RWF
Monthly Maintenance Fee 43,300 RWF


RURA's Shortcode categories and pricing

Category Description Price
Gold Numbers with 4 repetitive digits (e.g. 4444)
Numbers with 4 consecutive digits (e.g. 3456)
$1000
Silver Numbers with 3 repetitive digits (e.g. 3444)
Numbers pairs (e.g. 34 34, 22 55)
$800
Bronze Numbers with any 2 repetitive digits ( e.g. 10 22 )
Numbers with any 3 consecutive digits ( 2 456)
$600
Ordinary Numbers not falling in any of the above category or with random number $200

Please choose five different shortcodes of your preference and send it to us so that we can check their availability

The process of setting up the short code with the network takes 4 weeks.


Shared Shortcode (Keyword)

Service Price
Set up fee Free
Monthly maintenance 13,000 RWF

Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free NGN 10,000 + VAT

Shared Short Code (Keyword)

Set Up Monthly Maintenance
Free MWK 25,000

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